Business & Markets

9mobile launches ‘Choplife’ promo to deepen market share, reward customers

9mobile launches ‘Choplife’ promo to deepen market share, reward customers

9mobile, Nigeria’s telecommunications network provider, has announced the roll-out of a reward promotion tagged, ‘Chop Life’ for its customers seen at deepening the market share of the mobile operator.

The promo will reward customers with N250 million in cash prizes ranging from N250,000 to N20,000 per winner, and other non-cash prizes like generators, refrigerators, fuel vouchers, 50kg bags of rice, 25l vegetable oil, and free airtime.

The promo is open to all new and existing 9mobile prepaid customers. Customers on other networks who wish to participate in the promo should simply activate a 9mobile SIM or port their existing lines to 9mobile.

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“The holiday season is a time for celebration, sharing, connection, and joy. At 9mobile, we are excited to bring our customers the ‘Chop Life’ promo, to enrich their festive experience and connect them to the magic of the season,” Juergen Peschel, CEO, 9mobile, stated.

Peschel emphasized that the promo is one of the company’s ways of supporting and giving back to Nigerians during the festive season. According to him, the promo demonstrates 9mobile’s philosophy of placing its customers at the core of its business, by prioritizing the customer in all decisions.

“We have made sure that everyone is covered; from new to existing customers, including customers who have not used their lines for some time, something is exciting for everyone,” Peschel said.

Kenechukwu Okonkwo, director, product innovation and business development, 9mobile, while describing the modalities of the promo, said that the ‘Chop Life’ promo adopts a simple dial-in mechanism.

“Customers can opt-in by dialling *577# or by texting WIN to 577. Customers who are not on the 9mobile network should firstly activate a 9mobile SIM or port their existing line to 9mobile, then opt-in by dialling *577# or texting WIN to 577”.

According to him, a single or cumulative recharge of N200 or more in a day/in a week qualifies customers for the daily and weekly draws. Hence, every N200 recharge (single or cumulative) grants one guaranteed entry to the draw for the day and for the week of recharge.

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Also, every incremental N200 recharge grants customers more entries and therefore increases their chances to win at the draws.

Okonkwo also explained that customers who opt into the promo (by dialling *577# or by texting WIN to 577) will receive a 100 percent airtime bonus when they recharge, at least 20 percent more than their previous month’s recharge amount.

“This airtime bonus can be used for voice calls to all 9mobile customers and is valid for 7 days from the date of receipt. Therefore, every 9mobile customer is a winner in the ‘Chop Life promo,” Okonkwo said.

He disclosed further that the promo, which commenced on Tuesday 12 December, will run until the inventory of prizes to be won is exhausted.


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