Nigeria’s Top Brand Journalist: Zion Rufus Crowned ADVAN 2023 Champion (Plus Digital 25 Honoree).
Zion Rufus, a skilled and versatile brand journalist, has secured the prestigious ‘Brand Journalist of the Year 2023’ honour at the esteemed ADVAN Awards of Excellence.
Organised by the Advertisers Association of Nigeria, the recognition highlights Rufus’s excellence and creativity in brand journalism.
Additionally, her notable contributions to the digital marketing community were acknowledged when she earned a spot on the Digital 25 list by the Association of Digital Marketing Professionals (ADMARP) in 2023, a reflection of her impactful role in fostering growth and vibrancy within Nigeria’s digital marketing ecosystem.
Competing in a field of outstanding candidates, Zion Rufus’s creative prowess and remarkable ability to convene industry leaders to address pertinent industry matters earned her recognition as a rising star in the world of brand journalism. Although coming in second place to Jeremiah Agada, who claimed the first spot, her contribution to the field also stood out, making her a deserving recipient of this esteemed accolade.
She currently serves as an Associate Editor at Marketing Edge Publications, showcasing her versatility and proficiency across various aspects of the media and communications landscape.
Throughout her dynamic career, Rufus has collaborated with distinguished organizations and publications. Her engagements include work with Marketing Edge Publications, ADMARP, Lingo Africa, Lagos People, United Nations SDG Book Club (Namibia Chapter), and Yaw Naija Entertainment, led by the renowned OAP and actor, Steve Onu.
Beyond her professional accomplishments, Zion Rufus is a published author, earning recognition for her popular book, ‘Diary of a Lagos Girl,’ launched in 2018.
Her commitment to literature and sustainable development was evident in her role as a Borders Publicist for the UN SDG Book Club African Chapter – Borders Literature for all Nations. Actively involved in organizing the Club’s initiatives, she demonstrated a dedication to promoting literature and fostering development across borders.
The pinnacle of Zion Rufus’s achievements in 2023 was being awarded the esteemed title of Brand Journalist of the Year by the Advertisers Association of Nigeria (ADVAN). Her exceptional work in brand journalism and extensive coverage of the 70th Edition of the Cannes Lions International Festival of Creativity garnered applause and recognition. Hugo Eyre-Varnier, Director of Communications at Ogilvy UK, took to LinkedIn to acknowledge Rufus’s contribution, further solidifying her position as a rising star in the global communications landscape.
Her journey as a brand journalist reflects not only her professional prowess but also her dedication to pushing creative boundaries and making a meaningful impact in the industry. The ADVAN Awards stand as a testament to her rising influence and accomplishments in brand journalism.
