Olamide Crowned King of Street Pop by Spotify.
Spotify, the renowned online streaming platform, has lauded Nigerian rapper, singer, and record executive Olamide Adedeji, famously known as “Olamide,” as the most influential street pop artist of his generation. Benewaah Boateng, Spotify’s Editor for West Africa, revealed this exciting recognition in a statement issued on Thursday in Lagos.
Boateng underscored the impressive ascent of the sub-genre “Street Pop” within Nigeria’s music landscape, marking its gradual progression into mainstream music. She hailed Olamide’s remarkable contribution to this rise, stressing his pivotal role in elevating Street Pop to widespread recognition as a distinct music genre.
“Olamide is the most influential street pop artiste of his generation, consistently praised for his role in elevating Street Pop to mainstream recognition as a distinct music genre.
“Since the debut of his hit single, “Eni Duro,” he has been a constant cultural force, popularising dance styles like “Shakiti Bobo” and street lingos such as “Baddo Sneh” and “Pepper Dem”.
“Through his record label YBNL, Olamide has also played a pivotal role in discovering and nurturing Nigeria’s brightest street pop talents.
“The influence of Street Pop on the Nigerian music landscape in 2023 is clearly and undeniably significant.
“This is just the beginning of Street Pop going mainstream and we cannot wait to see how it continues to grow,” she said.